Made for Fisherman by Fisherman

Your Recreation is Our Profession

Planning, precision, and testing ourselves have allowed us to develop excellent products.

Meet the team

The Pros Know

Learn more about the fishing pros that use our gear.

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Adventure on a bigger


Do you have a great fishing story or images you want to share? Don’t delay in submitting – you may have a chance to win excellent prizes.

Please submit photographs and/or stories online through our website via email. You may submit up to 5 photographs and a write-up of your fishy tale.

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Snag-Free Bristle

Grass jigs won’t get caught in thick, grassy waters that bass prefer.

Excellent Colorways

We’ve got a relevant, well-designed collection.

Reflective Eyes

Life-like accents catch the sunlight for glimmer effect.

Made by Those Who Know

Our lures are effective in coastal areas, rivers, ponds, and lakes.